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Formation of Pro-Russian Sentiment in Belarus and Serbia during the Russian Invasion of Ukraine
Rjazanova, Julie ; Střítecký, Vít (advisor) ; Solovyeva, Anzhelika (referee)
This thesis examines how Russia uses propaganda to build alliances with Serbia and Belarus in order to expand its influence and mobilize support. The study investigates the specific narratives and messages employed online focusing on how they shape public opinion and create a positive perception of Russia within the targeted countries. To get practical insights into the subject, the content analysis chosen as a research method for the thesis focuses on the content of selected media outlets in each studied country. In this context, the formation of pro-Russian sentiment is viewed as a social movement seeking social change. The thesis also incorporates the concept of hybrid warfare, which offers valuable insights into contemporary Russian strategic thinking and security challenges.
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One Man Worth Ten Thousand: The Efficiency of the CLIL Approach in a Monolingual Class
Švorc, Ondřej ; Hofmannová, Marie (advisor) ; Havlůjová, Hana (referee)
The thesis deals with the issue of non-native language instruction of content subjects in a Czech secondary education environment. This topic is viewed upon through the prism of Content and Language Integrated Learning (CLIL). The theoretical part discusses the learners' competences as defined by the Common European Framework of Reference for Languages, Krashen's Monitor Model theory, Interactive Hypothesis, Constructivism and Participatory Learning Theory and finally Vygotsky's theoretical concepts. The question is raised whether or not such an approach is feasible to be used in ordinary educational settings; which is addressed in the analytical part, which examines a CLIL project that was run. While discussing World War One, it combined the instruction of English and History. Consequently, the evaluation part of this thesis argues that CLIL is feasible, as it promotes the learners' competences and the whole set of their intelligences.
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Ancient Egyptian Mythological Narratives. Structural Interpretation of the Tale of Two Brothers, Tale of the Doomed Prince, the Astarte Papyrus, the Osirian Cycle and the Anat Myth
Pehal, Martin ; Chlup, Radek (advisor) ; Spalinger, Anthony John (referee) ; Stauder, Andreas (referee)
is study is composed of two units: manuscript of the author's publication Interpreting Ancient Egyptian Narratives: A Structural Analysis of the Tale of Two Brothers, the Anat Myth, the Osirian Cycle, and the Astarte Papyrus (Nouvelles études orientales, Bruxelles-Fernelmont: EME, 2014) and an additonal chapter entitled Accommodating Ambivalence: Case of the Doomed Prince and His Dog, which follows directly a er the Index of the first unit and which extends the applied methodology to yet another New Kingdom mythological narrative, the so-called Tale of the Doomed Prince. Methodologically, the author follows the neo-structuralist approach. Both studies explain the strong configurational character of ancient Egyptian (mythological) thought which has the ability to connect various ontological levels of human experience with the surrounding world into complex synchronic structures. ese symbolical systems are shown to be mediating between the various cultural paradoxes which were inherent to ancient Egyptian society. Axial role in this process is a ributed to the institution of positional kingship represented by the Pharaoh. Its transformative function is also put into relation to the special status of female characters who are shown to play the part of the "powerful powerless ones" further personifying...
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Twitter as an additional battlefield? Analysis of Israel Defense Forces' social media campaign during the Great March of Return
Plíštilová, Tereza ; Záhora, Jakub (advisor) ; Parízek, Michal (referee)
The respective master's thesis examines the relationship between frames and narratives and how they resonate with images on social media. In the present thesis I research how Israel Defense Forces framed the protests in Gaza also known as the Great March of Return from 30 March 2018 to 30 March of 2019 on Twitter. While analyzing the twitter account of Israel Defense Forces, I apply Entman's (1993) elements of framing and identify broader strategic narratives that Israel currently employs. The broader strategic narratives include "Israel as the only democracy in the Middle East"; "Israel as a startup nation" and "Israel as the leader in combating Islamic terrorism". In the theoretical part I also reflect on previous research and studies engaging with social media and its use by militaries. In the analytical part I identify individual frames that Israel Defense Forces have repeatedly employed during the protests in the respective timeframe. Each frame is accompanied by visual content and if available by the strategic narratives.
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The Folklore Revival Movement in Former Czechoslovakia: Dichotomy of the Term
Stavělová, Daniela
In the Czech Lands, the folklore movement is used to refer to the existence of folklore ensembles and their stage production. Recently, however, the term has gained negative connotations as it is associated with the era of Communism, especially the ideological pressures of the 1950s. The reason for these negative associations is that folklore was performed as politically harmless entertainment preferred by the ideology of the day, thus, the folklore movement became representative of values associated with the ideology. The paradoxical, and less known, fact is that members of folklore ensembles often used this environment as a refuge that they could escape to from the grim reality of the political system and a meaningful way of realizing their alternative ideas that they were unable to realize in their professional life. The contribution explores this ambivalence through the memories of surviving actors of the folklore movement, therefore, the principal method used here is oral history, with the main focus on an individual human story – a little history in the context of big history.
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Idols in narratives of school age children
Hrdličková, Lucie ; Klusák, Miroslav (advisor) ; Kučera, Miloš (referee)
The bachelor thesis deals with the theme of school children idols. It aims to explore what school children are imagining about their idols. The empirical part is dedicated to idol choices of the same and opposite sex, brief characteristics of the choice, and stories connected to one or both idols. The thesis works with a mixed design of research. A part of the research dealing with written stories was processed quantitatively, and the qualitative part contains a correlation between the qualities of the stories and the authors. The theoretical part presents the current view of the theme of idols and the terms associated with this issue. At the beginning idol choices are discussed, and later the work is devoted to origin papers. The proximity of the idol was explored. For the purpose of this work, two categories of loved ones and social idols were set aside. The work focuses on the literary quality of stories and in this context it solves the possibilities of authors based on their age. The work comes with the discovery of a fundamental consensus on the main themes in stories and games played by school-age children. In addition, the work provides insight into the topics passing through the stories and shows the relationship between the child and his idol. The most frequent issue in the stories is the...
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Transformation of Trickster in Contemporary Russian Children's Folklore
Ruchkina, Irina ; Janeček, Petr (advisor) ; Bittnerová, Dana (referee)
The theme of this thesis is the transformation of a trickster figure in the Russian children's folklore. The first part is devoted to an analysis of trickster tale and trickster heroes. This section is primarily based on classic works of prominent ethnologists, anthropologists and folklorists - they are mainly the works of Claude Lévi-Strauss, Vladimir Propp, Jeleazar Meletinskij and many others. This section is concerned mainly on the systematization and analysis of the classic characteristics of a hero trickster for subsequent analysis and comparison of the current hero of the sadistic poems - the little boy. The second part is an introduction to the themes of the sadistic poems - it is dedicated to the history of their origin; historical, cultural and social factors that had an impact on their development; systemization of the sadistic poems by topics and trends. This part is based on the works of Russian anthropologists, folklorists and psychologists. The third part of my work is dedicated to an independent comparative analysis of the nature of the protagonist of the sadistic poems - the boy as a trickster figure. The analysis is based on the classic ethnographic studies devoted to trickster tales and also on the works on the phenomenon of the sadistic poems. During this analysis, where I...
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Ancient Egyptian Mythological Narratives. Structural Interpretation of the Tale of Two Brothers, Tale of the Doomed Prince, the Astarte Papyrus, the Osirian Cycle and the Anat Myth
Pehal, Martin ; Chlup, Radek (advisor) ; Spalinger, Anthony John (referee) ; Stauder, Andreas (referee)
is study is composed of two units: manuscript of the author's publication Interpreting Ancient Egyptian Narratives: A Structural Analysis of the Tale of Two Brothers, the Anat Myth, the Osirian Cycle, and the Astarte Papyrus (Nouvelles études orientales, Bruxelles-Fernelmont: EME, 2014) and an additonal chapter entitled Accommodating Ambivalence: Case of the Doomed Prince and His Dog, which follows directly a er the Index of the first unit and which extends the applied methodology to yet another New Kingdom mythological narrative, the so-called Tale of the Doomed Prince. Methodologically, the author follows the neo-structuralist approach. Both studies explain the strong configurational character of ancient Egyptian (mythological) thought which has the ability to connect various ontological levels of human experience with the surrounding world into complex synchronic structures. ese symbolical systems are shown to be mediating between the various cultural paradoxes which were inherent to ancient Egyptian society. Axial role in this process is a ributed to the institution of positional kingship represented by the Pharaoh. Its transformative function is also put into relation to the special status of female characters who are shown to play the part of the "powerful powerless ones" further personifying...
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Stories in marketing communication of selected brands
Hnátová, Marie ; Klabíková Rábová, Tereza (advisor) ; Orban, Karol (referee)
Bachelor's thesis aims to describe an application of stories within marketing communication. Particularly, it deals with narratives not only in terms of individual communication outputs but also as an overall approach of brands. The introduction part focuses on determination of narratological terms, which are crucial for orientation in this field. The second part captures stories from the view of commercials in practice, thus as storytelling, a concept of creative process. This part also contains an explanation of presumable reasons for efficiency of stories as a promotional technique. The last part is a combination of described theoretical aspects applied to analyses of three chosen brands, which are characteristic of their narrativity. Brands' stories are analysed as a whole and also as a single communication results. The purpose of this thesis is to outline narratives as a tool for humanisation of brands and for improvement of their attractiveness.
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